Venkat first proposed the term in one of his Breaking Smart emails on The Extended Internet Universe, and mentioned Yancey Strickler's companion idea of the Dark Forest
Loving both of these notions, I felt compelled to bring them together into an illustrated diagram of our current Social Internet Situation.
We create tiny underground burrows of Slack channels, Whatsapp groups, Discord chats, and Telegram streams that offer shelter and respite from the aggressively public nature of Facebook, Twitter, and every recruiter looking to connect on LinkedIn.
It's the digital realm of Domestic Cozy Gen-Z vibes.
Casual, comfy, and not trying to kick up a fuss.
The cozy web works on "(human) protocol of everybody cutting-and-pasting bits of text, images, URLs, and screenshots across live streams", hopefully one day evolving "from cut-and-paste to a personal blockchain of context-permissioned, addressable, searchable, interlinked clips" as Venkat puts it.
It's since become a standard part of the Venkat Vocabulary for fellow Ribbonfarmers and Yaks, and remains one of my favourite of this year.